Tourism management consultancy, built for government boards
We think with the destination's future and plan with the ministry's reality. As partners to tourism boards, we believe in sitting inside your team — turning policy, place, and people into a visitor economy that lasts.
From first diagnosis to the plan your board can actually run, Frame Shift Management Consultancy stays close to implementation, not just strategy decks.
Read MoreOPPORTUNITY
Global outbound travel continues its upward trajectory, and destinations that position early capture disproportionate share.
LANDSCAPE
Tourism policy is shifting toward sustainability and community benefit — boards need frameworks, not just campaigns.
DESTINATIONS
Secondary regions with rich heritage and distinct geography are gradually capturing the experiential traveler.
TRAVELER
Consumer technology is reshaping how travelers research and book, rewarding destinations with a clear digital presence.
STORY
Every destination carries its own colour, culture, and complexity — the raw material of a positioning strategy.
Zanzibar — swap with your own imageryNgorongoro — swap with your own imageryWhat we do
By delivering quantifiable results, achieving measurable targets, and maximising impact, we create prominence for the destinations and boards we represent — across five practices.
Our Clients
Client wordmarks shown as placeholders — pending logo assets
The Leadership
Managing Partner
Sets Frame Shift's direction as the region's trusted board advisory partner.
Director of Consulting
Leads destination diagnosis and policy strategy, into implementable plans.
Head of Client Operations
Runs the marketing and PR operations behind every engagement.
Testimonials
Placeholder testimonial — since our first engagement, we have received unwavering support from the Frame Shift team and gained confidence in developing our destination strategy. Every team member has been professional, responsive, and accessible, always available to address queries on the projects they lead.
Field notes from recent work
Zanzibar — visitor economy recovery, +34% arrivals year one.
Lazy Lagoon — marine site management study.
Serengeti — capacity and wildlife-tourism planning.
Ngorongoro — new tourism authority stood up.
Ministry workshop — positioning strategy session.
Heritage site — administrative feasibility study.
Trade fair activation — marketing operations in market.
Press briefing — destination relaunch communications.
Request a consultation
Tell us about your destination and what you're working on. We typically reply within two business days.